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注册日期: 2011-11-02
发贴数: 131
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| 发贴日期: 2011-12-13 15:41 | IP 已记录
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February 2011, Carrefour China, Chen Bo, director of public relations to switch after leaving Shanghai Fuxing Group. Original from 2007, taking over public relations director of Carrefour China, Wang Xiaozhong positions, Carrefour Bo seems to have been frequent on the negative issues angered trouble. In 2008 Carrefour boycott activities occur throughout the country, Carrefour into China suffered the biggest since the conflict; first encounter in 2010 Master “break for the door,” and then experience a more severe early 2011′s “price tag” incident and so on. Some analysts believe that the Bo left is upset, there may be “be left”, a series of crisis public relations is not handled properly, Bo should bear the main responsibility. moncler jacket inside
But insiders, Carrefour’s public relations director of power is not large, in a way that is, a company spokesman, which also led to a series of crises Carrefour failed to timely treatment. Even Wumart chairman assistant, public relations director of Fu Yu’s job-hopping has also been reported outside the misreading of a slotting allowance because of the CCTV push inflation forced to leave after the incident. moncler jacket korean
These phenomena show the helplessness of the retail business public relations director. moncler jacket length
Although the 1990s, the Chinese enterprises have set up a public relations (foreign and earlier), but nearly 20 years in the past, public relations is still a marginal sector, the position of director of the department will be more awkward. moncler jacket outlet
This is particularly true in the retail business. In China, the public relations department of the important or not, it all depends on the boss’s attention level. moncler jacket paypal
However, most retail business owners often do not put the company’s public relations staff seriously, because they believe that public relations departments, moncler jacket repairand of little value. Some public relations companies is to deal with customer complaints and suggestions, print documents, promotional business activities. Retailers did not really recognize the importance of public relations, even when business crisis, the majority of decisions are also made by a handful of key management personnel, and not let public relations staff to join them. moncler jacket purple
Resolve the crisis and promote the corporate image is the main function of public relations, and public relations director should play a central role. Although, some companies will see the media as a “second force” to promote enterprise development, to strengthen the economic investment of public relations, human resources management, public relations, but behind it is a phenomenon beyond doubt. moncler jacket puffer
Of course, the situation is gradually changed. Carrefour China, Liao Yan, director of new media relations office, the strengthening of the interaction between the media and communication, and also an excellent way to resolve the crisis in a number of small enterprises, so that once and had a lot of media relations have greatly improved the stalled . This is a good sign. I believe this is the result of Carrefour after high-level attention. moncler jacket quincy
Media and business has been firmly linked to the rise and fall. Retailers should be fully aware of this, to improve public relations and public relations director, employee status, to ensure that a crisis in corporate media storm event or experience, they should have the same voice to determine the company’s strategy for enterprise development can really create a a good public opinion environment. moncler jacket review
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References:Enterprises do not seriously
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